In marketing communication, “brand” is usually a logo and a tagline. Example: Our logo is a cross on top of our church tower and our tagline is the phrase, “Where the Cross Connects Us,” printed under our name Charisma Life Church in our church bulletin. Our church brand must be consistent with what we profess, how we behave, and how we are perceived by people inside and outside our church, in order to connect with our target
audiences.
Self-branding is who or what we declare to be. Our brand—good or bad—can also be imposed upon us by people who know us, depending on their perception of us.
In Revelation 3:7-12, Christ has exemplified branding.
1. Christ branded Himself as “holy and true” (v. 7).
2. Christ branded Himself as the holder of “the key of David,” illustrating His authority
to open and close God’s kingdom to people (v. 7).
3. Christ branded the fake Jews in Philadelphia as “the synagogue of Satan” (v. 9).
4. Christ promised to brand an overcomer as “a pillar in the temple of my God,” with
“the name of my God and the name of the city of my God, the new Jerusalem,”
inscribed on him (v. 12), signifying the overcomer’s permanence and significance
in heaven.
How do you brand yourself as a Christian, and how consistent is your self-brand with your real life?
How do you think you are branded or perceived by people in and outside our church?
How do you want to be branded by God at the end of your earthly life?
